Hard Rock Cafe will extend its support to the LGBT+ community this year, from August 7 to 13, there will be special discount events in the restaurant, the window will be decorated with rainbow flags, a photo wall will be available on site, DJs will play popular disco sets. At that time, the Pride festival of the LGBT+ community Prague Pride will be taking place in Prague.
From June 1, the Halsey & Hard Rock Pride Collection charity merch will be on sale at HRC, whose ambassador is the American singer Halsey, who has been fighting for the rights of the LGBT+ community for a long time. Proceeds from sales will go to OutRight Action International, an organization dedicated to human rights and the violation and abuse of human rights against lesbian, gay, bisexual, transgender and intersex people.
From June 1 to July 31, limited-edition charity merch designed by American singer Halsey in collaboration with Hard Rock will be available online and at HRC Rock Shops worldwide. The Halsey & Hard Rock Pride Collection will offer a selection of two unisex t-shirts, with proceeds from their sales going to OutRight Action International, a foundation dedicated to combating the violation and abuse of human rights against lesbian, gay, bisexual, transgender and intersex people. Halsey, a two-time Grammy nominee herself, has spoken openly about the struggles she faced after coming out as bisexual. The singer describes herself as “tri-bi” and speaks openly about gender inequality whenever she gets the chance.
From Wednesday 7th to 13th August there will be a photo wall with themed decorations at the HRC. Customers with a rainbow flag will get 20 percent off all soft drinks and food, get a free gift with the purchase of charity Pride merch, and the restaurant and Rock Shop windows will be decorated with rainbow flags and lights. From August 10 to 12, the HRC DJ will play a special disco playlist on stage.