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Annual website and competition for 3 roofs. Amden created a marketing strategy for the thirty-year anniversary of Betonpres

The Prague marketing agency Amden has been taking care of the marketing of the family company Betonpres, which produces concrete roof tiles, for the third year already. And since its client celebrates 30 years this year, Amden comes up with an interactive concept with which the family company from Kočín celebrates its anniversary. The website designed by Amden fulfills two purposes – it brings people closer to the client’s brand, its history and the values on which it is based, and at the same time it is a place where Betonpres will give out gifts for its birthday. These are 3 roofs worth CZK 330,000 – completely free. They are up for grabs in a competition that Amden realized for Betonpres and involved one of the largest Czech radio stations, Rádio Blaník, as a media partner.

“Betonpres’ anniversary celebration goes further than the usual annual ‘minimum’ containing a press release, a nice corporate video and perhaps an experiential event for employees or customers. We also celebrate with people,” says Amden’s marketing strategist Veronika Svobodová.

Everyone could submit their project that needs a new roof to the Competition for 3 roofs. Anyone can vote for individual projects or share the project on social networks until 16 May 2023. The proposal with the most votes will get one new roof. The next 2 winners will be selected by an expert jury and a media partner jury.

Amden linked the promotion of the Competition for 3 roofs with a media partner, Radio Blaník, which, as one of the largest and most important Czech radio stations, sympathizes with traditional Czech companies and accepted the competition as its own. Betonpres and Soutěž o 3 trechy have been on the airwaves of Radio Blaník for three months in the moderator’s introductions, advertising announcements and on the radio’s website and social networks.

More about the project: