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Hard Rock Cafe and footballer Lionel Messi present improved Messi Burger – Champions Edition and new merch collection

Hard Rock Cafe extends its partnership with world-renowned football legend, Lionel Messi, with the latest version of the popular Messi Burger – Champion’s Edition. New are three tasty sauces- Chimichurri, Aioli and Latin Chili. The Champion’s Edition Messi Burger is now available at all Hard Rock Cafe locations worldwide.

“We are honored to continue our partnership with world-renowned soccer star Lionel Messi and take our joint LIVE GREATNESS campaign to the next level with the Messi Burger Champion’s Edition,” said Hard Rock Cafe International Vice President Anibal Fernandez. “We couldn’t wait to introduce this enhanced version to all our fans,” he adds.

The Messi Burger launched in March 2022. When Hard Rock and Messi fans bite into it, they get a double portion of ground beef, provolone cheese, chorizo, caramelized red onions with spicy Hard Rock smoked sauce served on a toasted bun with shredded romaine lettuce and ripe tomatoes.

A special merch collection is also part of Hard Rock Internationl and Lionel Messi’s LIVE GREATNESS campaign. The brand new pieces can be purchased at all Hard Rock Cafe Rock Shops worldwide, as well as online. For example, blue hoodies, t-shirts or hats are now available.

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