Czechoslovak singer Karin Ann scores again abroad. This time he is enjoying success in the US with the music video for his current single, if i fall for you, which won the Los Angeles Film Awards. The young artist’s video clip won in the BEST MUSIC VIDEO category in competition with clips from around the world.
The video clip “if i fall for you” was created earlier this year in Los Angeles, USA. Karin Ann also participated in the video clip herself – she came up with an inspiring theme and then entrusted the direction to the American creative duo TUSK (Olivia Mitchell and Kerry Furrh), whose videos are regularly mentioned by renowned music magazines such as Rolling Stone and Billboard. The creative team from overseas chose analog technology to shoot the video clip, which is clearly reflected in the filmic atmosphere of the clip. Daniel Ferrell (Ant-Man and the Wasp: Quantumania, Thor: Love and Thunder) starred alongside Karin Ann, and Soyana Pigniat and Issabella Barraza appeared in supporting roles.
The dark pop ballad “if i fall for you” will appeal to everyone who has wished to look beyond the horizon of the first heady days of a budding relationship. Karin explains: “The song is about the times in life when you get to know someone and start to feel something for them. It’s about the early stages when you don’t know much about new partners, but you’re romanticizing your partner and imagining what you could experience together and what your relationship would be like.” This also reflects the mood of the song – it represents the fears that come hand in hand with almost every a new love. “For example, because you’ve experienced disappointment in the past, you get scared of every negative signal and then you’re afraid to fall in love again because you don’t want to go through all that again,” adds Karin.
If i fall for you was written by Karin Ann together with Grammy award-winning Swedish producer and songwriter Martin Terefe, currently based in London, who has produced Grammy, Brit and Juno award-winning albums by Jason Mraz, James Morrison and KT Tunstall. The music was mixed by two-time Grammy winner Mitch McCarthy, who is behind the sound of Olivia Rodrigo’s biggest hit “drivers license”
The Los Angeles Film Awards is an international film festival that gives space to filmmakers from around the world through regular awards in various categories. It awards audiovisual creations in traditional categories such as best video clip, best documentary, best drama, best student film, etc.; evaluates technical professions and behind-the-scenes teams of films such as direction, camera, sound, visual effects, costumes, etc.; and also covers narrow-profile special categories such as directorial debut, virtual reality, best trailer, film noir, LGBTQ, inspirational woman in film and many others. The festival awards films on a monthly basis and then evaluates the best projects in the year-long finale. During the 8 years of its existence, the project has established itself as a positively evaluated incubator of film talents directly in Hollywood.
The jury of the Los Angeles Film Awards is made up of experts from various fields of cinematography, from actors to direction, script or production, who have worked together on the films Avatar, Grey’s Anatomy, S.W.A.T., Star Trek: Prodigy, The Woman in the House over the Street from the Girl in the Window etc.
